Guest blogging promotion is something that still scares off many writers. To show you that it’s not a boogieman here is a series of posts on everything you need to know about guest blogging but never dared to ask.
Last week we went through the process of writing a guest post and I wonder how many of you thought it was the end of the line. There’s no reason for concern if you did. In fact, that’s most people also think.
Because I’m breaking down the process in many small steps, it might look like a lot. However, it’s only a matter of personal approach.Learn everything you need to know about #guestblogging but never dared to ask. #blogging Click To Tweet
Some may prefer to get all information at once and digest it as they go. I prefer small consistent doses. I wanted to give you time to compare my process with your previous experiences. Maybe you could figure out what you have done right and what you could have done better.
Today, we will go through a very important part of guest blogging. It’s frequently neglected or not taken that seriously: the promotion. Still it’s key no matter what your goal is.
From the guest blogger’s perspective
1. Share, share, and share
Remember those automatic social media shares you schedule for your own posts? Yeah, those. Do the same with your guest blogs. If you are shy about spreading the word on stuff from your website, go shamelessly with your guest writing.
You want to drive all the traffic you can to your host.
“But wait, Debbie! I’m doing it to drive traffic to myself, not to the publisher!”
I know it. Yet, you want to increase the reach of your article anyways. Because it’s not a post on your website, it will feel less spammy even if you go a little over the top with your sharing.
Be creative, use alternative headlines and add some variations. Your followers will love it without feeling annoyed by it.
2. Promote it with your tribe
Are you a member of some mastermind group? What about those fellow bloggers that are always working together with you?
Ask their “love”. If you don’t ask, they’ll not be able to help you out.
In such groups, you can not only share content from our site, but we also promote each other’s guest posts, reviews, and sponsored posts.
It’s not something to be ashamed of. They are your friends, remember? And that’s one of the many things that fellow bloggers are for. We help each other also by supporting and celebrating our victories.
Their comments on the post and social media shares are like throwing a party for you. Let them know how much you’d appreciate it.
3. Reply to comments
It may sound obvious, but sometimes it’s forgotten. Mainly if you are not informed of the date when the post is coming out, you may overlook the comments.
Small and medium bloggers are more careful here. They will let you know the date and even send you the permalink to your article to facilitate the promotion.
Bigger blogs may not always inform you though (I’m not speaking Huffington Post-like big because I wouldn’t know it – and I’m not going to pretend I do). Their editorial calendar is planned months beforehand. It may take ages for your article to show. So, drop by a couple of times and check things out.
Remember you built a relationship with the host and their readers anyway before scoring the opportunity. Visiting their site not a waste of your time.
4. Ask for feedback
Congratulations. You got it! You landed the guest post you worked hard for. I’m proud of you!
Even though you surely did an awesome job, I’m sure you can make it even better. And it has nothing to do with you or your content. It’s just how it goes with everyone. If you look at your older posts, you may find many ways to improve them. The same will happen if you look at your content next year.Also for #guestblogging, the best way to improve is by asking feedback. #blogging Click To Tweet
Send a thank you email to the host and ask them if they have some extra tips for you. Whether they give you 1 or 10 points, try to use them next time.
Besides, let them know it if you’re interested in sending them another pitch in the future. It may soften them up their feedback and guide their tips towards this next opportunity. Win-win. 😉
From the publisher’s perspective
I know I have been focusing this entire series on the side of the guest bloggers. But I want to call out hosts here this time. Mainly if you have a small or a medium size blog.
Whether it’s because you created an opportunity or because someone contacted you for a guest post, show them some love too.
I’m assuming you were careful with the selection of the post and the writer brought you an awesome article. If he or she did her part of the deal, why not supporting their efforts as well?
Some of the things you can do are:
- Write a warm introduction of the blogger (it’s easier when you have a relationship, though)
- Promote the post together with the writer
- Leave a comment
- Answer to the comments along with the guest blogger
- Include a bio
Yes, guest posts are a fantastic way to open doors for writers. Why not using the opportunity to boost your traffic too?Remember: #blogging is not about you. Sharing is caring. #BetterYou Click To Tweet
Now it’s up to you
I really hope I shed some light into the subject guest blogging with this series.
Next week, we will be doing a wrap-up, so if you have any questions, please feel free to share them below. It’s going to be a great opportunity to clarify any points I may have missed or I could have gone deeper.
If you offer guest blogging opportunities on your site, also leave the link to your guidelines in the comments if you want me to share it with my tribe.
If there’s one final tip I want to share with you is that you don’t need to wait for your writing to be perfect.
I’m not a heavy guest blogger (for now), but I like to expand my reach as well from time to time.
To give you an idea of my evolution here are my samples:
Sites where I write as a contributor:
For PurePharma, it all started with a project for which I was going to write only a handful posts. The project is long gone, but I remained as a contributor because of the quality of the content I deliver.
Every single tip I shared in this series is exactly what I apply for myself.
Is it incredible to be able to write for a brand I love and respect as a consumer? Hell yeah!!! But it’s an equal pleasure to join fellow bloggers on their websites too. I learn with every single post I write and become better in what I do.
I truly hope you’ll find this series helpful. Guest blogging is an amazing opportunity to get visibility and build credibility, but it has to be done right.
Remember that we are now offering guest blogging opportunities on Debbie in Shape. If you want to get started or practice your skills with us, it’ll be a pleasure to publish your post(s). Guidelines and details are available here. I cannot wait to read your pitch!
Make sure you come back next week for more guest blogging tips. Or sign up to receive an email notification whenever a new post is published.
Hey! One more post and you graduate as a beginner guest blogger. How does it feel?
How excited are you to start guest blogging?
Read all posts of this series:
- Everything You Need to Know About Guest Blogging: Setting Goals
- Everything You Need to Know About Guest Blogging: Finding Opportunities
- Everything You Need to Know About Guest Blogging: Writing Pitch
- Everything You Need to Know About Guest Blogging: Writing The Post
- Everything You Need to Know About Guest Blogging: Promotion
- Everything You Need to Know About Guest Blogging But Never Dared To Ask
Please check the list of link parties I join here.
Be Healthy and Live Fully.