Check these five easy steps to an irresistible “About Me” page that will get your first-time visitors come back for more.
You are doing an internet research on a subject of your interest, and you come across a website or two. You read the information you wanted to know and before moving forward, you take a sneak peak on the “About Me” page.
How many us is guilty of that?
It’s not like we’re that interested in the life of the writers, but to build a longer connection than simply bumping into someone’s page, it is only human nature to look for something more.
The “About Me” page
Present in all blogs and websites, the “About Me” page is the business card of its owners and writers.
It is through them that readers get to know the mind(s) behind the content they are browsing. If they simply bumped into your site after doing some Googling, unless you have an irresistible “About Me” page, chances are they will never come back.Check these 5 easy steps to an irresistible About Me page. Click To Tweet
So if your goal is to build a community and strengthen your brand, you will have to catch your visitor’s attention with something more.
Marketers promote different templates of how irresistible “About Me” pages should look like. You might also find it useful to check your favorite bloggers. It’s up to you to make your research as detailed as you want.
For more tips on how to improve your blog read also:
- 3 Tips on How to Write a Blog from a Compelling Outline
- How Is Your Brand Doing?
- How To Get Old Content To Attract New Readers
The five steps
However, no matter how deep you want to go in your quest, these five easy steps will put you in the right direction to create an unforgettable first impression about you and your content. Here they are:
1. Create a Connection
We all love to welcome new visitors to our pages, but we love even more when passers-by become regulars and make usage of the services and products we offer.
This growth shows that our efforts are taking the right direction, and our task as influencers and subject matter experts is well performed.
Like in any other relationship, a connection is created based on how positive the first impression was.
Give your public something to help them get closer to you and your content.
2. Share Your Story
One way to strengthen connections is by sharing more about ourselves.
How much you want to make public is up to you, but understanding the path followed by the writer helps the reader visualize the person behind the content.
If one has never struggled with their weight, for example, chances are they won’t entirely understand what their customers go through when under pressure.
When you, however, have gone through both situations, you have an amount of experience that no certification can ever grant.
Such information will bring others closer to you.
3. Establish Your Purpose
Unless you own a brand new site, it is almost impossible for someone to get a grasp of your entire content without spending endless hours on your site.
Let’s face it: no one has time for that.
Therefore, make sure you summarize the goal of your blog on your “About Me” page:
- What is your blog about?
- Why did you choose to write on certain topics?
- How do they come together?
- How does the information provided help your reader with their problems?
- Why should they stay longer and come back for more?
Let them know your purpose, your mission.
4. Go Visual
No matter how much text you have on your “About Me” page, make sure it looks as interesting as its content.
Add images, pictures, titles, and links to create some variation.
Remember they have to make sense in the context presented.
If you are not mentioning anything about your prom date, even if you love your picture in your gown, it’ll hardly fit in the big picture (not impossible though depending on your level of creativity).
The hint about visuals is to be coherent with your brand!
5. Include a CTA
Think for a moment. What would you like your readers to do most once they land on your website? Would you like them to:
- Buy your product(s)?
- Acquire a service?
- Sign up for your newsletter?
- Answer a survey?
- Visit your social media?
What you expect from your public, mention it on your “About Me” page?
Your CTA, or Call-To-Action should be clear, consistent and easy to find.
If your “About Me” page is as irresistible as it should be, there is no better time to offer your community the possibility to take a step further and get even closer to you (whether through an ebook or by joining your next Google Hangout).5 easy steps to create an irresistible About Me page. #BetterYou #coaching Click To Tweet
Even if you think you have an irresistible “About Me” page right now, do not be afraid to update it accordingly:
- Do you want to promote a new service? Update your call to action!
- Did one of your posts go viral? Mention it!
- Did you start working with a brand? Share information about it!
- Did you go through a rebranding? Review your layout!
If you have information that helps corroborate the message you are trying to convey, it needs to be included in your introduction.
When was the last time you updated your irresistible “About Me” page?
Make sure you check mine for some inspiration.
For more tips on blogging read also:
- How To Be A Blogger Everybody Respects
- How to Write a Blog that Will Reach Many Readers
- How To Be A Blogger Everybody Loves
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Be Healthy and Live Fully.